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Five Tips to Market Your Food Truck This Christmas Season

Thinking of creative ideas to promote and market your food truck business can seem like a daunting task, but it is pretty easy. With Christmas right around the corner, here are five Christmas marketing tips to help your food truck business resonate well with customers.

Keep a Christmas-themed menu
To get a jumpstart on your Christmas marketing endeavor, try serving a selection of mouthwatering and exclusive holiday items. Whether you want to go for cozy and casual meals such as cheese balls or chicken stuffed buns, or something formal and fancy like garlic roasted pork. Your unique food truck ideas will surely be a hit among people craving delicious holiday food on the go.

Join a Toy Drive
You can participate in a charity event that collects toys and money to be handed out to those less fortunate. You can also encourage your longtime customers to lend a hand. Working with a food truck booking company and doing something for the economic well-being of the underprivileged is an excellent way to call attention to your food truck company.

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Use Christmas-themed props
Arrange a photo opportunity at your food truck by providing your customers with Christmas props like fashionable Santa hats or tinsel garlands. Make sure to include a hashtag with your food truck’s name along with the props so that it gets shared online through your customers’ social media accounts. Using social media as a means of marketing never fails.

Show what goes on behind the scenes
How does your food truck get prepared during the holidays? Take your customers into your kitchen with a video of you and your crew prepping the truck for the Christmas season. People are curious by nature and giving them a sneak peek at the behind-the-scenes action will certainly arouse their interest in your food truck.

Send holiday cards
The ultimate objective of marketing is to keep your business on your customers’ minds at all times. Something as elementary as heartily wishing them Merry Christmas is an easy way to get your customers to keep your food truck in their thoughts.

Following the marketing tips mentioned above will ensure that you are making the most of this Christmas season and successfully harnessing the momentum of each promotion.

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